About this episode
Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of any successful care company: client retention. Crystal shares lessons learned from her years of experience, from landing that vital first client to building systems that keep clients, families, and caseworkers coming back. You’ll hear practical tips on how to make new clients feel safe from day one, the top reasons care agencies lose clients, and what it takes to build trust through strong communication and follow-up. Plus, Crystal opens up about the key systems she’s put in place to make sure no client or team member falls through the cracks, and how client experience has become her best marketing tool. Whether you’re just starting your care agency or looking to level up your retention game, Crystal’s transparent, actionable advice will show you how retention, reputation, and real relationships are the true foundations of a thriving care business. Stay tuned for insights on creating a genuinely supportive culture and Crystal’s next step: mentoring other care entrepreneurs. Let’s dive in! Timestamps: 00:00 Retention and Relationship in Caregiving 04:57 Navigating Post-Honeymoon Adjustments 08:09 Avoiding Common Client Service Mistakes 11:56 Nonstop Meetings and Updates 14:55 The Power of Word-of-Mouth 16:22 Choosing Caregiver Systems: Research & Options 20:46 Embracing New Business Passions 23:14 Open Feedback Embraced 27:44 Empathy and Feedback in Caregiving 30:30 Client Retention and Business Growth 32:08 "Exciting Conversation Awaited" Care to CEO - Podcast Show Website - https://caretoceo.com/ Crystal Smith - https://www.crystalsmithandco.com/ Crystal Smith Mentoring - https://ft.crystalsmith.online/ TopHealth - https://tophealth.care/ “Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”