About this episode
Wes Towers is an Australian marketing professional and the founder of Uplift 360, a Melbourne-based marketing agency. He is recognized for his expertise in website design and development tailored to the trades and construction industries, along with his strong capabilities in SEO and online marketing. As the founder of Uplift 360, Towers focuses on delivering customized digital solutions that help businesses strengthen their online presence, generate more leads, and ultimately increase sales. His work centres on building trust through effective online performance and strategic marketing. Towers is also known for his ability to niche down within specific industries, helping clients differentiate themselves in competitive markets. In addition, he has a solid understanding of how AI can be leveraged to enhance modern marketing strategies.