About this episode
Roy Osing is a Canadian executive, entrepreneur, and author recognized for his bold approach to business growth and differentiation. With over four decades of leadership experience—including roles as President and Chief Marketing Officer—he helped scale a data and internet startup from early stage to $1 billion in annual sales. As the author of the Be Different or Be Dead book series, he advocates for practical, customer-first strategies that challenge conventional wisdom. Through his writing, coaching, and speaking, Roy continues to guide leaders and organizations in standing out, killing “dumb rules,” and creating cultures that thrive on audacity and execution.