Infinite Content: Doug Shapiro on Media in the Age of Disruption

In this episode of Technically Creative, Orlando Wood sits down with Doug Shapiro — former Wall Street analyst, Time Warner strategist, author of the upcoming book Infinite Content, and one of the most respected media futurists in the business. With more than three decades studying disruption across Wall Street, Hollywood, and Silicon Valley, Doug unpacks the tectonic shifts reshaping entertainment today: from the fall of cable bundles and Hollywood studios to the rise of the creator economy, YouTube, and generative AI. Doug reveals why media’s old playbook no longer works, and why the future won’t just be about making movies cheaper with AI, but about inventing entirely new forms of storytelling. He also breaks down: How digitization and the internet dismantled distribution monopolies Why YouTube now dwarfs Hollywood by 20,000x in hours produced The difference between “creatives” and “creators” — and why bargaining power has shifted How Netflix followed Clay Christensen’s disruption curve — and why YouTube + GenAI are the next wave Why legacy media’s last weapon may be trust in a world drowning in content The lessons he learned from his biggest failures — including betting on Adelphia before its infamous collapse Whether you’re a studio executive, a creator, or simply someone trying to understand why Hollywood feels broken, Doug offers a clear-eyed map of where media is headed — and why the next golden age might not come from Los Angeles at all Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.