Inside CAA Intell: André Vargas on Fighting AI Hype with Artist-First Data

In the Season 2 premiere of Technically Creative , we sit down with André Vargas , Chief Data Officer at CAA , to talk about why data (and the people behind it) matter more than ever in the entertainment industry. From redefining AI as “augmented intuition” to building CAA Intell , a machine learning platform designed for artist representation, André breaks down what it really takes to integrate technology into one of the most human industries in the world. Hint: it starts with trust, ethics, and a relentless focus on the client. Vargas shares stories from the frontlines of negotiating with streamers, the art of measuring black holes with proxy data, and why generative AI is both powerful and perilous. Most importantly, he makes a compelling case for what data should be: not a shortcut, but a supercharger for creative success. Orlando and André explore: Why client-centricity is the only real AI strategy in entertainment What happens when a Chief Data Officer thinks like an artist, not just a technologist How CAA Intell closes the negotiation gap with actionable insights The real risks of generative AI—and how CAA is staying ethical in a hype-driven industry The power of feedback loops and co-design with agents What it means to say “ the AI is guilty until proven innocent ”