Cyberpunk 2077’s troubled launch taught CD Projekt the value of physical events

Today's The Game Business Show is one we put on in front of a live audience at Gamescom 2025, and specifically The Keywords Studios Supercharged Summit. In this episode, we discuss announcing games, the value of game events, the state of the media, supporting communities, building assets and the future of video game marketing. We are joined by four experts. PR veteran and Indigo Pearl founder Caroline Miller, media investor and Eurogamer founder Rupert Loman, CD Projekt's VP of PR Michał Platkow-Gilewski and head of studio at creative agency ICHI Worldwide Samantha Lester. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe