About this episode
In today's episode of The Game Business Show, Chris revisits the last time Xbox looked to transform its business when it launched the Xbox 360 and took on PlayStation 3. Peter Moore, who helped run Xbox at the time, tells us how they approached the launch, including an epic E3, an MTV reveal and reacting to Sony's spoiler tactics This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe