30 | The 4 Mistakes That Kill Mortgage Sales Success — And How to Fix Them

Hey there, Rainmakers! Ever feel like you’re doing all the right things, but your growth has stalled? Chances are, one of four sales mistakes is holding you back — and until you fix it, you’re stuck spinning your wheels. In this solo episode, I’m exposing the truth about the four big sales mistakes loan officers make — whether you’re a Trust Builder, Technician, Marketer, or Networker. I’ve lived these patterns myself, and I’ve coached hundreds of LOs who’ve been trapped by them. Today, I’m not just calling them out — I’m giving you the exact fixes that will put you back on track to becoming a true Rainmaker. From expanding your network beyond your comfort zone, to shifting from efficiency to real effectiveness, to turning your marketing into meetings, and making your networking actually convert — I’m laying it all out. If you’re ready for stability, confidence, and freedom in your business, it’s time to face the Achilles heel that’s been holding you back. 💡 What we cover: Why playing it safe with the same small circle will stall your growth. The Technician trap of efficiency over impact — and how to break it. How to stop hiding behind marketing and start converting attention into partnerships. Why endless networking won’t work unless you’re strategic about it. My proven Top 50 system to track, rate, and deepen your most valuable relationships. How to reconnect with people around their goals and families to create true partnerships. PLUS– Slay with Shay Live is coming and trust me, you do NOT want to miss this! This September 15th - 17th in beautiful Lake Tahoe , I’ll bring you my entire playbook, plus a host of top producers, speakers and badasses, all carefully chosen by me to get you to that next level. Go to shaylagifford.com now , get your ticket and book your hotel. And yes...it will sell out! Connect with Shayla: Shayla on Instagram: https://www.instagram.com/shaygiff/ Shayla on LinkedIn: https://www.linkedin.com/in/shayla-gifford-3019396/ Show Links: Shayla's Website: https://shaylagifford.com/ The Mortgage Rainmaker Podcast: https://shaylagifford.com/podcast/ The Catalyst Coaching Community: https://shaylagifford.com/catalyst/ Guild Mortgage: https://www.guildmortgage.com/