42 | How to Convert Rate Shoppers into Raving Fans with Kit Bate

What if you could grow your business, serve your community, and never feel like a rate-cutting commodity again? Hey there, Rainmakers! In this episode, I sit down with my long-time friend and world-class loan officer Kit Bate — one of the calmest, most consistent top producers I know. Kit went from humble beginnings and a missionary heart to building a $50M business that runs on service, discipline, and unshakable integrity. We dig into how Kit converts rate shoppers into loyal fans — not through slick sales tactics, but through education, consistency, and confidence. You’ll hear how he built his business around teaching two classes a month, nurturing hundreds of realtor relationships, and leading every client conversation with his simple, powerful mantra: communicate, educate, elevate. If you’ve ever felt frustrated with price shoppers or burned out chasing deals, this episode will reset your mindset and remind you what real value looks like. Key Insights Leading with education eliminates rate shoppers before they appear. Teaching consistent classes builds visibility, credibility, and a steady flow of referrals. Confidence comes from process, not personality. The width of your relationships creates the depth of your peace. Communicate. Educate. Elevate. Repeat. True wealth is time with your family, not dollars in the bank. Are you ready to make it rain? Let’s do this! Guest Links Kit on LinkedIn: https://www.linkedin.com/in/kit-bate-9b734314/ Kit on Instagram https://www.instagram.com/kitbate/?hl=en If you liked what you heard, leave me a five-star review and tell me what hit home for you! PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider . Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence. Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be! Connect with Shayla: Shayla on Instagram: https://www.instagram.com/shaygiff/ Shayla on LinkedIn: https://www.linkedin.com/in/shayla-gifford-3019396/ Show Links: Shayla's Website: https://shaylagifford.com/ The Mortgage Rainmaker Podcast: https://shaylagifford.com/podcast/ The Catalyst Coaching Community: https://shaylagifford.com/catalyst/ Guild Mortgage: https://www.guildmortgage.com/