5 | How I Grew A 9-Figure Mortgage Business: The Jimmy Parsons Playbook

What does it take to grow a $150 million mortgage branch and still show up with joy every day? In this high-energy episode, I sit down with Jimmy Parsons — a producing branch manager, Elevate coach, and the guy behind the legendary Jimmy Text and Hammer 100 endurance challenge. Jimmy breaks down how he built trust-based partnerships with 73+ realtors, scaled through coaching, and uses creativity (plus a touch of Bon Jovi charm ;-) to stay competitive in any market. If you’re ready to rewire your mindset, push past your comfort zone, and double your realtor referrals, this conversation is your playbook. What we talked about: ✨ Jimmy helped over 180 families in a single year, producing $52M+ personally — while managing an additional $100M branch. ✨ He created “The Jimmy Text” — a simple daily market update that skyrocketed his visibility and referrals. ✨ His mindset shifted from “vendor” to “business partner” through coaching, leading to deeper, strategic realtor relationships. ✨ The “Hammer 100” challenge — 100 live convos in a day — became a mental toughness breakthrough for his team. ✨ Jimmy doesn’t time block like a robot — he moves intuitively but with intense focus on whatever role he’s stepping into. ✨ Coaching taught him to ask deeper questions, listen harder, and sell by solving—not pushing. ✨ He now teaches others to shut down the little voice that limits potential and lean into discomfort to unlock growth. Are you ready to make it rain? Let's do this! Guest Links: Jimmy on LinkedIn Jimmy on Instagram Jimmy on YouTube Guild Mortgage If you liked what you heard, leave me a five-star review and tell me what hit home for you! PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider . Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence. Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be! Connect with Shayla: Shayla on Instagram: https://www.instagram.com/shaygiff/ Shayla on LinkedIn: https://www.linkedin.com/in/shayla-gifford-3019396/ Show Links: Shayla's Website: https://shaylagifford.com/ The Mortgage Rainmaker Podcast: https://shaylagifford.com/podcast/ The Catalyst Coaching Community: https://shaylagifford.com/catalyst/ Guild Mortgage: https://www.guildmortgage.com/