8 | How to Win in Any Market: Inside Jason Jacobs' $73M Process-Driven Growth

What if you could meet with fewer buyers, close more deals, and get realtors to send you leads because of your process — not despite it? Jason Jacobs isn't playing the volume game the same way everyone else is. He’s doing 261 units a year in St. Louis. In this episode, he shares exactly how he does it — step by step. In this episode of The Mortgage Rainmaker Podcast, Shayla sits down with Guild Mortgage superstar Jason Jacobs, who grew his production by 23% in a tough market—closing 261 loans in 2024. Jason breaks down his exact process, from how he coaches both clients and realtors, to why meeting every single borrower after pre-approval is his competitive edge. If you want a true behind-the-scenes look at what it means to be process-driven, referral-worthy, and relentlessly service-focused, this is your masterclass. Are you ready to make it rain? Let’s do this! What we talked about: ✨Why Jason insists on meeting every client face-to-face (via Zoom or in person) ✨The “4 Contingency Framework” he uses to help buyers win offers ✨How he structures every realtor meeting for impact (and repeat business) ✨Why a Circle of Trust text beats the old “just give them your number” handoff ✨What Jason does differently with post-close client events for referral gold ✨How coaching shaped his evolution — and what he's working on next Guest Links: Jason Jacobs at Guild Mortgage – Chesterfield, MO Jason on Instagram If you liked what you heard, leave me a five-star review and tell me what hit home for you! PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider . Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence. Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be! Connect with Shayla: Shayla on Instagram: https://www.instagram.com/shaygiff/ Shayla on LinkedIn: https://www.linkedin.com/in/shayla-gifford-3019396/ Show Links: Shayla's Website: https://shaylagifford.com/ The Mortgage Rainmaker Podcast: https://shaylagifford.com/podcast/ The Catalyst Coaching Community: https://shaylagifford.com/catalyst/ Guild Mortgage: https://www.guildmortgage.com/