How ARC is Reshaping Filmmaking with AI

The future of filmmaking is here—and it fits your pocket. On this episode of Reshaping Workflows, Logan Lawler sits down with Todd Mendeloff, Andrew McDonald, and Jeff Renfroe, the filmmaker-founders behind ARC and Zugazi, a mobile-first 3D visualization tool that’s changing how creatives previsualize, shoot, and iterate content using AI, AR, and powerful Dell Pro Max workstations. Built at the convergence of spatial computing, AI workflows, and real-time rendering, ARC enables creators to place digital characters and environments into real-world settings using just a phone, then capture, iterate, and even animate those scenes in minutes. This conversation dives into how ARC gives creators full control while removing friction from the filmmaking process, from Hollywood sets and commercial pitches to backyard robot therapy sessions. This episode offers a behind-the-scenes look at the tools redefining storytelling. So, tune in now to see how AI is empowering, not replacing, the creative process. You can also watch this and all previous episodes here . Follow Us LinkedIn @DellTechnologies Twitter @DellTech YouTube @DellTechnologies LinkedIn @NVIDIA Twitter @NVIDIA Instagram @NVIDIA Facebook @NVIDIA Presented by Dell and NVIDIA https://www.dell.com/precisionai https://www.dell.com/dellpromax https://www.dell.com/nvidia-ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.