Rich Coach or Poor Coach -- Get a Learn To Swim Lesson Program and UCANSwim.org can help

"From Drowning Stats to Million‑Dollar Swim Schools: How Coaches Turn Pools into Profit (and Safety)‑First Empires" Swim Coaches Can Earn Six Figures by Adding Structured Lesson Sessions The Australian Success Secret: Integrated Lesson Programs Drive Performance and Profit In this episode, Steve Friederang breaks down why every swim coach should run a lesson program—and how it can become a serious revenue stream while boosting safety and recruitment. He shares real‑world numbers, proven strategies, and the pitfalls to watch out for. Why lesson programs are essential for recruiting elite swimmers and keeping kids safe. The financial upside: a simple model that can generate six‑figures annually. How to structure lessons (group size, pricing, scheduling) for maximum profit. Leveraging partnerships with organizations like ASCA and the American Swim Teachers Association. Navigating insurance and legal hurdles to set up a successful swim school. See: https://UCANSwim.org