About this episode
From Locker Room to Loyalty Loop: The Sports Marketing Journey of Purpose. Coaches must handle the technical side, the physical side and all the Xs and Os. But let's Think again about sports marketing. Dr. Olena Timasheva, sports marketing professor in the university presented to the international audience at WAFSU.org and was able to reveal the coaches roles in digital strategy, sponsorship, and fan engagement. More than motivators, coaches today are key to driving revenue, fan connection, and team brand identity. Blending the intensity of the game with the science of segmentation is where coaching meets modern sports marketing. Get all the slides, discussion questions and the full 70-minute seminar in the free course at https://WAFSU.org -- World Aquatic Federation for Schools and Universities. In episode #61 of Heavy Or Not, The OG Swim Guide, we peek into the playbook for turning a local sports team into a global brand. Learn the proven framework that top clubs like Liverpool and Manchester City use to drive fan loyalty and revenue. The three‑pillar framework: market segmentation, research & targeting, and the 80/20 loyalty investment rule. How to segment fans by demographics, geography, psychographics and behavior for maximum impact. Digital tactics that work: social media two‑way dialogue, user‑generated content, and hyper‑personalized email campaigns. Building authentic sponsorships and partnerships that align with your brand's core values. The top three challenges facing sports marketers today: tech & data privacy, shifting fan preferences, and economic/social issues. This episode is just a short invite to explore the full seminar by Dr. Olena Timasheva of the Ukraine. How do your Coaches, Players, and Data Drive Loyalty‑Focused Marketing in your Sports Organizations? We want to hear from you. Keywords: sports marketing, coach role, market segmentation, age groups, gender targeting, income levels, geographic segmentation, psychographic segmentation, behavioral segmentation, loyalty tiers, branding, brand identity, brand positioning, brand loyalty, marketing mix, product price place promotion, digital marketing, social media, content marketing, email marketing, fan engagement, loyalty programs, sponsorship partnerships, community outreach, case study Liverpool, case study NBA, case study Manchester City, case study NFL, case study Barcelona, case study Manchester United, case study Red Bull, case study Under Armour, Ukraine sports market, low income audience, high income audience, mid income audience, fan demographics, fan psychology, community-driven fans, status seekers, VIP experiences, family packages, merchandise strategy, interactive technology, virtual events, customized sponsorship, ROI metrics, marketing challenges, trends