About this episode
Nicole Rose, the innovative mind behind the hair care brand, Ella Dean. Nicole, a proactive entrepreneur inspired by her family's longstanding legacy in the beauty industry, shares her journey from launching her product line during the challenges of the COVID pandemic to achieving global recognition. The discussion revolves around the unique concept of using nutrient-rich fruits and vegetables to nourish hair, delving into the significance of heritage, and detailing how Nicole's drive and passion have helped her navigate the entrepreneurial landscape. Listeners are in for an insightful exploration of Nicole's entrepreneurial story, marked by humility and determination. She details how she tackled initial market challenges, including the transition from a corporate job to fully investing her energy into her brand. Through strategic marketing and innovative formulations, Ella Dean has attracted a global customer base by offering an alternative to mainstream hair care products that are dominated by ubiquitous ingredients like coconut oil. Throughout the episode, Nicole emphasizes the importance of creativity, passion, and staying true to one's roots to achieve success. Key Takeaways: Nicole Rose's inspiration for Ella Dean stems from her family's deep-rooted legacy in the beauty industry, allowing her to infuse heritage into her brand identity. Ella Dean's unique selling proposition lies in its utilization of fruits, vegetables, and herbs to create distinctive and effective hair care products. Transitioning from a corporate role to full-time entrepreneurship was a challenging but rewarding endeavor for Nicole, facilitated by the flexibility offered during the COVID pandemic. With a focus on inclusivity and community, Nicole seeks to make Ella Dean's products easily accessible worldwide while maintaining a personal touch reminiscent of traditional salons. Persistence and passion have been pivotal in overcoming skepticism and scaling the business to win over a diverse clientele. Notable Quotes: "Don't let anyone stop you from doing your brand. Now those people who doubted me are my customers." "My journey has been very humbling because they don't teach you how to start your own brand in school." "I want my products to be easily accessible to people. If that means being in a smaller store than Sephora, that's fine." "Everyone was like, 'Oh, another business during COVID,' but I made $600 my first time selling Ella Dean." CHAPTERS 1:50 - Legacy and Innovation in Hair Care with Nicole Rose 4:09 - Unique Hair Care Products Using Fruits, Vegetables, and Herbs 5:51 - Entrepreneurship as the Best Teacher Over Formal Education 7:03 - Entrepreneurial Wins and Challenges in the Beauty Industry 9:20 - From Corporate Job to Entrepreneurial Success During COVID 10:24 - Building a Lasting Legacy Through Family and Community 11:56 - From Doubt to Success: Building a Hair Care Brand 14:57 - Building a Passionate Hair Care Brand with Nicole Rose IG - Ella Dean Hair WEBSITE - https://elladean.com/?srsltid=AfmBOooAVgEh8Y2jDLmo0MbK-8aAi8Ke8X9uBTrrXPERjWkF6rNbOqt0