About this episode
Kastle Sorensen, the entrepreneurial powerhouse behind Kastle's Kreations, shares her remarkable journey from a nascent baker giving away goods to an award-winning business owner producing thousands of products daily. Discovering her passion for baking after struggling to find a teaching position, Kastle entered the competitive world of food and beverage with nothing but a food truck and a dream. With perseverance and a savvy business strategy, she has transformed her passion into a thriving business, selling popular desserts through wholesale to various retailers across Alaska. Kastle provides a deep dive into the challenges and triumphs of scaling a business, including navigating supply chains, managing a rapidly growing team, and transitioning from a food truck to larger-scale production. Her story is rich with valuable entrepreneurial lessons and inspirational insights, making it a must-listen for any aspiring food and beverage business owners. kastle's narrative is a testament to believing in oneself and harnessing community support to achieve extraordinary success. Key Takeaways: Kastle Sorensen transitioned from teaching to founding Kastle's Kreations, carving a niche in the Alaskan food industry with her bakery business. Starting with a food truck allowed Kastle to minimize overheads and create demand through scarcity, strategically positioning her products. Transitioning from retail to wholesale helped manage the business's growth challenges and allowed Kastle to reach a wider audience across various distribution channels. Kastle highlights the importance of thorough market research, strategic growth, and maintaining quality and consistency in product delivery. Overcoming operational challenges, such as supply chain issues and scaling production, are pivotal lessons Kastle shares for aspiring entrepreneurs. Notable Quotes: "I had people tell me that I was crazy and I was like, well, we'll just see what happens." "It feels crazy to like start at such low amounts and then be, you know, not even being able to make, you know, 300 cupcakes all day. And now we're making thousands in a day." "I think believing in yourself and knowing that you have what it takes to do it is super important." "If you don't know what you're doing now, you're gonna learn a lot." "I realized, you know, I can't do this by myself." Connect with Kastle Sorensen: Linkedin Facebook