About this episode
Social media algorithms change, accounts get hacked, and posts get buried. Your email list is the only asset you truly own. In this episode of Simply Hooked , we dive into why email marketing is the smartest strategy for a sustainable crochet business. We break down how to move followers from Instagram to your own list so you can sell on autopilot. In this episode, we cover: Owned Audience vs. Rented Land: Why you cannot build a business solely on social media. The Lead Magnet: How to create a freebie (pattern, guide, or checklist) that your customers actually want. Simple Funnels: Setting up a "set it and forget it" email sequence to drive pattern sales. Nurturing Fans: Turning casual subscribers into loyal customers who buy every time you launch. Stop chasing likes and start building a direct line to your customers. This is your roadmap to long-term growth. For a deeper dive into each of these lessons, check out my new book, Hooked on Growth , which goes into much more detail on scaling! RESOURCES & LINKS 🔆 More About My Learn to Crochet Course 📺 My YouTube Channel 🔆 Simply Hooked on Facebook 🔆 Simply Hooked on Instagram 🧶 Simply Hooked Crochet Patterns