Fruit Attraction 2025: Hydroponics Discoveries and Industry Surprises

Dr. Russell Sharp reports from Fruit Attraction in Madrid, sharing key hydroponics and fresh-produce industry discoveries from the trade show. Main takeaways: large distributors dominated the show with impressive stands, biostimulant firms remain small, and a noticeable presence of vegan and microbial fertiliser companies. Hydroponic systems and lighting were scarce compared to field-grown fruit technology. Other notes include concerns about plastic-coated granular fertilisers and cobalt-containing products, interesting innovations such as microalgae biostimulants and a handheld fruit-ripeness scanner, and the underrepresentation of UK exhibitors. https://eutrema.co.uk/shop/fertiliser/liquid-gold-unique-complete-fertiliser/