Episode 20: Community Marketing Officers: The Next Evolution

The Rise of Community Marketing Officers: Transforming Customer Advocacy In this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing. 00:00 Introduction to Community Marketing Officers 01:23 The Power of Customer Investors 04:19 Structures for Incentivizing CMOs 06:32 Legal Considerations and Compliance 08:07 Implementing a CMO Program 09:33 Web3 Examples of Community Marketing 11:03 Measuring CMO Program Success 13:03 Common Mistakes and Risks 16:28 Future of Community Marketing 19:13 Conclusion and Resources Explore further with my books, The Insumer Model and Your Equity in Your Pocket , both available on Amazon. Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe