Transforming the Music Industry with Wendy Starland

Wendy Starland: Transforming Music with Blockchain and MusicSoul In this episode of Old Men, New Money, hosts Phil Larmon, Ali Davoudi, and Douglas Borthwick interview Wendy Starland, a renowned singer-songwriter and co-founder of MusicSoul. Wendy discusses her journey from being a Universal recording artist to discovering and developing Lady Gaga. She shares her diverse musical background and influences, including working with artists like Jack White, Sheryl Crow, and Wu-Tang Clan. Wendy delves into the problems in the music industry, such as monetizing music and the challenges artists face today. She introduces MusicSoul, a new music streaming platform she co-founded that aims to create a middle class for musicians by paying artists 70% of streaming and advertising revenues. The platform also integrates social media engagement, blockchain technology, and offers a marketplace. Wendy emphasizes the potential of MusicSoul to revolutionize the music industry by removing financial hurdles for artists and providing brands a new way to connect with consumers. 00:00 Introduction and Guest Introduction 00:38 Wendy Starland's Musical Journey 02:34 Discovering Lady Gaga 05:19 Music Industry Insights and Tokenization 08:25 Married to Music: A Personal Anecdote 13:05 Musical Inspirations and Career Highlights 19:47 Impact of Social Media on Music 22:25 Advice for Aspiring Artists 25:49 Introducing MusicSoul 26:45 The Harsh Reality of Music Streaming 27:35 Creating a Middle Class for Musicians 27:41 How AI Matches Artists with Brands 29:41 Advertising Integration in Music Soul 30:53 Global Reach and Licensing 32:06 Empowering Artists and Consumers 35:59 Building a Super App for Music 39:42 Challenges and Future Prospects 46:33 Engaging Brands and Investors 48:06 Conclusion and Contact Information Get full access to Bitcoin, Blockchain and Tokenization at oldmennewmoney.substack.com/subscribe