AJ Lee’s Return: Did WWE Drop the Ball? | Triple H’s New WWE Era, Ticket Price Backlash | Coach & Bro Live September 11th, 2025

Full Podcast Summary / Show Notes (Timestamped): [00:00:00] – Show Open & Introductions Coach and Vince Russo welcome listeners to their weekly wrestling analysis, emphasizing the importance of fan engagement and premium content. [00:03:17] – WWE Fan Reactions & Speaking the Truth Discussion about fan pushback when analysts criticize WWE’s creative choices, using Becky Lynch and Lyra Valkyria as examples. [00:05:26] – Are WWE Storylines Only for Die-Hards? Vince and Coach criticize WWE for assuming viewers know AJ Lee, despite her not appearing on TV for 10 years, and how this caters primarily to hardcore fans. [00:08:12] – Pop Culture, Social Media Pops & Highlight-First Booking Review of how modern WWE focuses on viral moments and highlight clips, not long-term storytelling—prompted by record-breaking AJ Lee return numbers on social platforms. [00:10:42] – Declining TV Ratings & WWE’s Business Pivot Coach dissects WWE’s plummeting viewership numbers, rating swings with big stars, and the company’s increasing reliance on big-money special events rather than weekly storytelling. [00:14:31] – Shifting Away from Family Audiences Vince Russo highlights WWE/TKO’s shift away from targeting families in favor of the high-priced, live-event model (comparing WWE, UFC, and boxing experiences). [00:21:30] – WrestleMania Heads to Saudi Arabia: What it Means for Fans Analysis of WWE’s controversial decision to host its biggest show in Saudi Arabia, why it’s a financial windfall, and how this impacts the "family-friendly" roots of WrestleMania. [00:25:30] – Wrestling Legends’ Fortunes & Vince’s Classic Stories A sidebar with wrestling stories about Hulk Hogan, Triple H’s movie ambitions, and flying WWE’s private jet—plus backstage corporate family dynamics. [00:29:01] – Triple H Misses RAW: Is the Boss Phoning It In? Debate over Triple H’s absence from Monday Night RAW, missed contract signings, and whether the creative head can balance business, family, and wrestling responsibilities. [00:35:09] – Is Triple H’s WWE Working? Fans vs. Business Coach pushes back on the argument that “making money” equals success, emphasizing the creative and attendance issues underlying WWE’s bottom line. [00:41:24] – Should Triple H Be the Face of WWE in Mainstream Media? Questioning why top WWE talent aren’t being pushed for non-wrestling brand moments (ads, ESPN spots), while Triple H stays in the limelight. [00:42:15] – Pop Moments Over Weekly TV: The ‘Card Catalog’ of Returns Vince says WWE is stockpiling returns for easy social media pops, while risking further erosion of appointment viewing for weekly TV. [00:50:08] – Drew McIntyre Calls Out WWE Locker Room McIntyre’s viral remarks on current wrestlers prioritizing social media over gym time, and the “look” of a WWE superstar. [00:54:28] – AEW’s Impact: Cody, CM Punk & WWE’s Talent Pipeline Bryan Danielson’s comments about AEW giving WWE’s stars second chances, and the debate about Punk & Cody’s real WWE value. [00:56:38] – Monday Night Raw’s Time Change & Monday Night Football Clash Conversation about RAW changing start times to avoid head-to-head NFL competition, and the challenge of drawing live viewership in the streaming era. [01:04:59] – Super Stickers, WWE Backstage Heat & Fan Interaction Live fan Q&A sessions (YouTube super stickers): Stories about The Miz’s early heat, criticism of how WWE books returning women, and the Logan Paul respect discussion. [01:12:05] – Unique Looks, Ratings Wars and Michael Jackson Genius Fan shout-outs about diversity in wrestling, comparing 80s ratings juggernauts, and Vince’s love for the “This Is It” Michael Jackson doc. [01:21:37] – Behind-the-Scenes: Triple H’s Hollywood Dreams & Family Politics A vivid backstage account of Triple H’s movie premiere and WWE family dynamics, plus anecdotes about Francois, WWE’s legendary backstage doc. [01:36:02] – Creative Gaps & Underused WWE Story Angles Russo suggests untapped creative angles, like a Nick Aldis heel authority turn, and underscores opportunities WWE creative is missing. [01:40:13] – Wrap-Up, Merch Giveaways & Closing Thoughts Final winners announced for the show’s “Wheel of Doom” merch giveaway, shout-out to top community supporters, and a programming note for the next episode. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.