AEW’s Promo Pitfalls, WWE Logic Gaps & Locker Room Politics: Coach & Bro Rip Into Pro Wrestling’s Wild Week-Coach & Bro-July 3rd, 2025

Full Podcast Summary / Show Notes (Timestamped): 00:00 – 02:53 Welcome to The Coach & Bro Show! Coach kicks off the episode from the road, joined by Vince Russo. They joke about the Coach’s hectic schedule and declare fan engagement is part of the show—every single question gets answered today! 02:54 – 05:46 Dive straight into AEW Dynamite: Coach was “forced” to watch and is baffled by Hangman Page’s promo for a Texas Death Match with Moxley. Russo dishes on the lack of logic and rehearsal in AEW’s promo structure—why isn’t Tony Khan (or anyone) guiding talent? 05:47 – 10:29 AEW women’s division under fire: Mercedes Moné’s five title belts entrance draws heat from Coach and Russo. They ask: if everyone’s a champ, does any belt matter? Russo brings up writing fundamentals and the importance of making titles special, not just props. 10:30 – 15:36 Coach and Russo critique AEW’s women’s booking and the perils of “favorites” in wrestling locker rooms. Vince emphasizes the necessity of even playing fields and warns about “marks leading the marks.” Why is no one learning the old-school way, and how does this erode the product’s foundation? 15:37 – 20:33 WWE’s overstuffed roster and short-term “pops” vs. lack of long-term planning. The pair riff on how instant gratification is overtaking logical storytelling, with Triple H and others introducing new faces for momentary crowd reactions. Coach jokes about Triple H’s on-screen time vs. actual impact. 20:34 – 26:35 Social media, The Rock’s vanishing act, and manufactured WWE “celebrity friendships.” Coach and Russo call out the “all for show” nature of wrestling relationships as Rock and Jelly Roll meet (for the first time?) after ten years of hyped friendship. More funny takes on wrestling’s smoke-and-mirrors publicity. 26:36 – 33:05 Stickers & Fan Questions: Evolution vs. All In, WWE’s endless content stream, and logic gaps between event marketing (who’s featured on an all-women’s show poster?). Russo and Coach discuss WWE’s oversaturation, the confusion it creates, and the practical impossibility of keeping storylines coherent with so many shows. 33:06 – 41:15 More on oversaturation: From selling superstars’ time to booking conflicts (Beyoncé concert vs. Evolution vs. All In). The hosts explain how WWE’s content churn is profit-first and how this pattern impacts fans and talent. 41:16 – 51:18 In-depth on underutilized talent and contract politics: Karrion Kross’ position in WWE, and the inside baseball of why strong talent sometimes gets buried. Coach shares wild “meet and greet” stories, Russo details the real forces that decide wrestling pushes. 51:19 – 59:16 The art of being a heel and backstage creative: Where Russo and Coach drew inspiration for their characters, and why being hated is a lost art these days. Stories about WWE creative, office politics, and connecting to the biggest stars like The Rock and Brian Gewirtz. 59:17 – 1:05:01 Big money, brand deals, and cross promotion: WWE’s unstoppable march to corporate partnerships. Coach and Russo riff on Cody Rhodes, Randy Orton, and the Wrestleconomics of vodka, Slim Jim, and 7-Eleven. The duo unveil the backstage magic (and ego) of making deals while selling wrestling like never before. 1:05:02 – 1:09:01 Fan questions: Kane’s legacy, fun behind-the-scenes stories, and the evolution of WWE’s marketing machine. Coach tells stories about viral moments, Summerslam posters, and working with WWE legends. Russo shares backstage secrets—why even the White House is in WWE’s orbit. 1:09:02 – 1:13:21 Final round of Super Stickers, your questions answered! Thoughts on Gunther, Goldberg’s WWE future, the never-ending Russo vs. Disco feud, and speculation on John Cena’s final run. They close with real talk: only by putting new stars in main events do you make main eventers. 1:13:22 – end Outro: Thanks to all the fans and listeners—reminder of new show times, broadcast details, and the signature Coach & Bro sign-off. See you next episode! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.