About this episode
In this special episode, we're pulling back the curtain and sharing the story you've never heard — how three coaches, a pile of failed plans, and a vision bigger than fitness turned into something we can finally reveal: Project B Join us as we open up about the messy middle — the early days of coaching, building Fit Coach Pro from scratch, and the tough lessons that forced them to grow as people and as leaders. This isn't just a highlight reel — it's the real story behind the process You'll hear: The frustrations that sparked our biggest pivots Why we walked away from something we built ourselves The moment the vision clicked — and the team behind it did too And finally — after a year in the making — we drop the name. This episode is for anyone building something, chasing more, or wondering if the hard parts are worth it. Spoiler: they are. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app Project B Waiting List https://quest.lvltncoaching.com/project-b Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters 00:00 Introduction to the journey 02:29 Personal Backgrounds and Health Journeys 09:45 Struggles and Resilience in Health 14:12 The Formation of the Team 18:38 The Catfish Incident and Future Plans 18:42 The Genesis of Fit Coach Pro 23:43 The Evolution of Coaching Software 29:18 Lessons Learned from Fit Coach Pro 33:40 The Merger: A New Beginning