4. This is how you get millions of followers (whilst remaining authentic) | OtherVoices Philip & Molly King

Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable. In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices. Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe. They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision. Timestamps 01:55- Family Dynamics in Business 02:27- Building an Authentic Brand 03:57- The Role of Culture and Trust 08:23- The Evolution of Other Voices 10:35- The Digital Transformation 14:33- The Growth of Other Voices 20:39- Maintaining the Core Ethos 23:32- Navigating the Pandemic 24:30- The Birth of Other Voices Courage 25:21- Live Performances in Iconic Locations 26:51- Challenges and Triumphs in the Music Industry 28:59- Spotting and Nurturing Talent 33:13- The Unique Experience of Performing in Dingle 38:04- Ireland's Edge: Bridging Art and Science 42:18- Quickfire Round 45:47- Conclusion and Farewell Watch Other Voices live on YouTube Follow Other Voices on Instagram Follow Other Voices on Tik-Tok Follow James Reed on LinkedIn Find a creative job you love Find out about the Big Give Christmas Challenge All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk