12. How to deliver social impact to drive more profit | Isabel Kelly, Founder of Profit with Purpose

With new sustainability laws coming into play, how can you make sure your organisation is ESG-ready, without sacrificing your bottom line? In this episode of All About Business, I’m joined by Profit with Purpose founder Isabel Kelly, where we discuss all things ESG. We explore how you can meet your social and environmental goals while still remaining profitable, and how you can develop an authentic strategy that goes hand in hand with your brand Isabel is the Founder of Profit with Purpose, a consultancy firm that works with companies to create and embed social impact strategies into businesses and brands. Isabel is a non-executive director at TPXimpact, an AIM-listed tech company where she Chairs the ESG Committee. She is also a member of the board at The Big Give and is a social impact careers advisor for MBA students at the Said Business School, Oxford University. Timestamps 00:57 Introducing Isabel Kelly and Profit With Purpose 02:12 The Origin Story of Profit With Purpose 03:03 Integrating Social Impact in Business 06:42 Defining Authentic Purpose 09:02 Challenges and Resistance in Purpose-Driven Business 13:45 Navigating ESG Legislation and Reporting 24:57 The Role of B Corps in Purpose-Driven Business 31:56 Airlines and Vaccine Financing 32:53 Promoting ESG in the Workplace 33:33 Salesforce's Environmental Journey 35:26 Challenges and Controversies in ESG 37:36 Purpose-Driven Business Strategies 39:50 Becoming a B Corp 42:12 Consulting for ESG and Purpose 48:30 Diversity and Inclusion in Boards 52:07 Metrics and Reporting for ESG 55:58 Final Thoughts and Future Goals Links Follow Isabel Kelly on LinkedIn: https://www.linkedin.com/in/isabelkelly-pwp-esgx/ Check out Profit with Purpose: https://profitwithpurpose.co.uk/ Explore the UN’s Sustainable Development Goals: https://sdgs.un.org/goals Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/ All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk