6. The 4 questions you need to answer to attract and retain top talent and customers | Becky Willan, CEO of Given

Talent and customers aren’t just looking at the product or service your company provides. They’re choosing organisations with purpose over those who only prioritise profit. In this episode of 'All About Business,' James is joined by Becky Willan, CEO of Given, part of Anthesis. They explore the importance of implementing purpose into the heart of your business,, the impact of ESG and sustainability on brands, and practical steps for organisations to align profit with meaningful societal impact. Becky shares her journey from working at Body Shop to founding Given, and discusses how companies like John Lewis and Lloyd's Banking Group are navigating purpose-driven transformations. 01:31- Introduction 02:26- Meet Becky Willan 03:13- Defining Purpose in Business 03:48- The Journey of Given 07:41- Implementing Purpose in Organisations 11:32- Case Study: John Lewis Partnership 20:31- Case Study: Lloyd's Banking Group 24:01- Advice for Entrepreneurs 29:54- Evidence of Purpose-Driven Business Success 31:25- Purpose vs. Philanthropy: Understanding the Difference 33:52- Reed's Purpose-Driven Philanthropy Model 34:54- Steps to Implementing Purpose in Your Organisation 36:44- The Importance of Employee Engagement and Culture 40:14- Challenges and Pitfalls in Purpose-Driven Organisations 42:54- Case Study: Centrica's Purpose Transformation 49:49- IKEA's Purpose and Philanthropy 51:35- Personal Reflections and Future Aspirations 53:56- Conclusion and Final Thoughts Find out more about Given Follow Becky on LinkedIn: Follow James on LinkedIn All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk