42. Silent Disco Founder: "I didn’t want to build a company; I wanted to build a feeling" | Toby Burns

Great business ideas don’t have to be original, they just have to work. Some of the most successful startups are built by borrowing proven concepts, improving them, and executing better. That’s exactly how Toby Burns, founder and CEO of The Silent Disco Company, built a scalable business from a simple idea. In this week’s episode of All About Business, Toby shares how he turned a simple idea into a nationwide brand, built on clever systems, high-volume logistics, and relentless execution that started with a few headphones to now powering thousands of events across the UK. Toby breaks down what it takes to spot scalable business ideas, dominate a niche market, and build a company that runs without you, and also unpacks how to hire smart, stay lean, and keep innovation at the core of sustainable growth. Whether it’s starting a company, or looking for startup strategies that actually work, Toby’s journey is packed with practical insights you can borrow and scale. Links: Check out The Silent Disco Company’s website: Follow The Silent Disco Company on LinkedIn: Follow James Reed on LinkedIn Start your free trial at Reed.ai NOW! All About Business is brought to you by Reed Global. Learn more at Reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk