32. What a venture capitalist is REALLY looking for when deciding to invest in your business | Sasha Kaletsky

What should you do if you have a brilliant business idea but don’t have the funds to bring it to life? In today’s episode of All About Business, I'm joined by venture capitalist Sasha Kaletsky. Sasha is the co-founder of investment firm Creator Ventures which he started with his cousin Caspar Lee. They have injected millions of dollars into digital tech companies in six short years. In this episode, we explore how to craft the perfect pitch, how social media is shaping our economy, and how you can use simple AI tools to scale your business quickly. Sasha Kaletsky is the co-founder and Managing Partner at Creator Ventures, a firm that invests in technologies shaping the digital landscape. Before founding Creator Ventures, Sasha gained extensive experience in private equity, technology, and consulting. He started at Bridgepoint in private equity, contributed to the launch and expansion of Uber, and worked as a consultant at the Boston Consulting Group. Timestamps 01:58 Introduction 02:31 Creator Ventures 17:37 Setting up in the United States 18:48 CEOs becoming creators 20:35 Building companies with AI 25:51 The future social landscape 29:28 Uber 31:12 The network effect 34:04 The secret behind a 5-Star passenger rating 35:09 What makes a good pitch 39:18 How Sasha determines future markets 41:12 Presenting to VCs 42:39 Due diligence 43:20 How to pitch to Sasha 43:53 Working with family 47:06 When due diligence fails 49:15 How companies can make better use of AI 54:53 Interview round Links Send Sasha your pitch Check out Creator Ventures Follow James Reed on LinkedIn All About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotes This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk .