2. Hollywood’s Paul Weiland OBE reveals the key to profit-growing advertising campaigns

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button? In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves. Paul is a writer, producer and director whose credits include Blackadder and Mr Bean. He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads. In 2015, he received an OBE for his services to advertising and the creative industries. 02:24- Paul's Journey into Advertising 05:33- Early Career and Breakthroughs 09:01- Directing Commercials and Building a Reputation 20:14- The Walkers Crisps Campaign 25:47- Celebrity Endorsements in Walker's Ads 26:09- The Power Struggle with Supermarkets 28:15- What Makes a Good Client? 29:58- The Evolution of the Gary Lineker Campaign 31:58- The Importance of Continuity in Advertising 36:10- The Changing Landscape of Advertising 42:06- From Ads to Feature Films 45:11- Advice for the Next Generation 48:19- Reflections and Future Outlook Discover how to connect with your customers online with our Digital Marketing Course Interested in watching one of Paul’s movies? Check them out here Follow James on LinkedIn Watch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-c All About Business is brought to you by Reed Global. Learn more at: www.reed.com This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk