Balancing the Future Ep. 29 - From Brand to ROI: A Guide to Modern CPA Marketing with Eric Elmore

Marketing executive Eric Elmore distills decades of experience into actionable guidance for CPA firms of any size. Drawing parallels between political campaigns and professional services, he shows how to craft a distinct brand persona, deploy laser-focused digital tactics, and harness CRM data to prove ROI. Elmore tackles common CPA roadblocks—seasonal crunches, reluctance to self-promote—and offers low-cost wins like thought-leadership blogs and local board service. His mantra—“be kind, give first, and track everything”—illustrates how consistent, metrics-driven storytelling can turn prospects into loyal advocates. Earn CPE by listening to this podcast through a Becker Prime CPE subscription. Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit. Already a Becker Prime CPE customer? Login here. Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin. Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts