Episode 23: How Mental Skills Transform Athletic Performance with Sports Psychologist Brian Baxter

This interview with sports psychologist Brian Baxter reveals how mental training techniques can transform athletic performance at every level. Baxter, who has worked with athletes for over 20 years, breaks down the essential mental skills that separate good athletes from great ones, showing why anxiety management and confidence on the playing field or race course are just as crucial as physical preparation. Baxter explains the well-known "control the controllables" philosophy that helps athletes focus their energy on what actually matters: effort, attitude, preparation, and present moment awareness. Brian explains how the endurance sports mindset functions differently from other sports, addressing the unique challenges that come with long training blocks and extended competition periods that can trigger pre-race anxiety strategies. The conversation explores practical techniques, including energy management, showing how athletes can adjust their arousal levels for optimal performance; how to achieve flow state in sports more consistently; and why proactive mental training beats reactive responses to difficult moments during competition. Brian demonstrates how sports mental skills coaching addresses the thoughts -> emotions -> physiology performance formula that determines success on race day. Whether you're struggling with performance anxiety or looking to take your mental game to the next level, this session provides actionable psychology tips and athletic performance mindset strategies for triathlon or any endurance sport you pursue. From understanding when anxiety becomes excitement, to learning visualization techniques that actually work, these insights will help you build the mental resilience that elite athletes use to achieve peak performances. The interview includes real-world examples of how proper mental training helped Chris overcome a race penalty to achieve one of his best performances, illustrating how athlete confidence building through controllable focus creates unshakeable mental toughness during competition. You can learn more about Brian at Amplify Sports Performance .