About this episode
In this high-performance episode, Charles sits down with Dan Lawrence. Human Performance Optimization coach and founder of Perform 365, to explore how elite mindset, data-driven science, and identity transformation fuel the success of top tier athletes and CEOs. Dan breaks down his philosophy of start where you stand, revealing how the application of knowledge, rather than just the information itself, is the true barrier to peak performance. From implementing daily non-negotiables and environment audits to navigating setbacks with a reflect, review, and plan strategy, he shares what it takes to scale your physical health alongside your business. Together, they dive into the granular science of optimization, why it requires comprehensive blood panels, DEXA scans, and metabolic testing to create a truly bespoke blueprint for longevity. This isn't just a talk about fitness. It's a masterclass in building a resilient, optimized identity that ensures your health becomes your greatest competitive advantage. KEY TAKEAWAYS: -How Dan Lawrence helps people align their performance journey with their current reality -The role of environment audits and identity in achieving high-level success -Why daily non-negotiables are a tool for consistency, not restriction -The discipline required to audit one's self and remove behavioral friction Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 00:46 – Human Performance Optimization: Dan shares his background working with over 30 champion athletes and high-level CEOs , while Charles frames the conversation around the mindset required for success in both business and health. 02:15 – Information vs. Application: Dan explains that while resources like AI and YouTube make information readily available, people struggle with the application ; he introduces the mantra start where you stand to ground progress in reality rather than comparison. 03:59 – Shaping the Elite Identity: Dan breaks down how to embody the traits of the person you wish to become before you get there , while Charles highlights how environmental audits, down to one's watch or clothes, fortify this new mindset. 06:18 – Environment and Friction: Dan discusses removing friction by curating a conducive environment and finding accountability partners , while Charles reinforces that environment either builds your flame or puts it out. 07:59 – Outcome vs. Process Goals: Dan explains why winners and losers often have the same goals and emphasizes reverse-engineering the process , while Charles explores getting past the point where initial motivation fails. 08:53 – Winning the Day (WTD): Dan introduces the concept of daily non-negotiables and brilliant basics to create consistency , while Charles reframes these simple structures as the foundation for high-performance results. 15:23 – Recovery and Non-Negotiables: Dan explains that recovery is the ceiling for training, highlighting basics like sleep and hydration, while Charles emphasizes that health is a more valuable asset than time. 19:03 – Reflect, Review, and Plan: Dan shares a three-step framework for overcoming setbacks and failures , while Charles explores the competitive advantage that comes from having the discipline to maintain physical health as a CEO.