From Business Strategy To Scary Business with Abhijay Prakash

Abhijay Prakash has built his career on bridging creative ambition with smart business strategy—an approach that now shapes Blumhouse, where he leads as President. The studio has become an empire built on bold ideas, small budgets, and massive cultural impact. Starting as an intern at Universal Pictures, Abhijay worked his way through key roles at Focus Features, DreamWorks Animation, and Universal, where he helped guide major creative and business decisions. His passion for film was sparked by a love of Bollywood and Hollywood classics, and today, that passion fuels his approach to taking smart risks, championing daring stories, and evolving the horror genre. In this episode of Seen on the Screen, Jacqueline Coley chats with Abhijay about his journey from strategy to scares, the creative freedom that drives Blumhouse, and why horror is one of the most exciting spaces in modern filmmaking.