From Olympic Dreams to Marketing Themes with Jenny Storms

How do you craft marketing campaigns that impact culture and excite audiences around the world? In this episode of Seen on the Screen, Jacqueline Coley sits down with Jenny Storms, Chief Marketing Officer NBCUniversal Television & Streaming, to explore her extraordinary journey from early ambitions of wanting to be a professional Ski Racer to now leading some of the biggest global campaigns across television, sports, and streaming. From galvanizing audiences worldwide during the 2024 Paris Olympics to harnessing the power of cross-divisional collaboration, Jenny reflects on how her early passion for film, sports, and tv have all led to a full circle moment in her current role. Jenny shares the movies that shaped her love of storytelling and the traditions that keep her connected to her family. Plus, learn about the strategy behind some of NBCUniversal’s most successful campaigns and partnerships – from the return of the NBA and WNBA, to showcasing the magic of Team USA, discover how having a “if you can’t beat them, join them,” mentality has propelled Jenny into a role impacting media and culture.