How The KTM Buy-Out Will Benefit Bajaj

Pundit Michael Uhlarik claims we in the west have been getting the KTM story all wrong. Or mostly wrong. The readily-accepted narrative—that new majority-shareholder Bajaj will benefit from KTM’s technology and expertise—is pure poppycock. And Michael draws a parallel between KTM’s woes and the near collapse and diminished future of another major European OEM to prove his point.