Ninja! Kawasaki's brand within a brand and how it came to mean "Sportbike" to the masses.

How "Ninja" came to define Kawasaki and what it means to the company. The bikes that built this brand within the brand started in the early 1970s and Ninja just put a name on it. What's "it"? Listen as Kevin and Mark of Cycle World talk about where the Ninja ethic began and where it's taken Kawasaki, from screaming two-stroke triples to supercharged 1000cc sportbikes.