About this episode
Most people know Ciara as a Grammy winning superstar with 23 million albums sold and hits like “Goodies” and “Level Up.” What they don’t know is how a military kid with no connections built one of the most durable careers in entertainment and is now quietly building a business empire across rum and kids fashion. In this conversation, Ciara walks through the three goals she wrote down at 13 that led to a record deal at 16, millions of albums sold by 19, and a 21 year career that’s still evolving. She talks about why it’s necessary to stay “a little delulu”, how manifestation actually works, and how a good whiteboard session can turn an idea into a real-world business. We get into why being the only woman in rum is fuel not fear, how her apparel company 3Brand crossed $100M, and why culture and quality beat hype every time. This episode isn’t about overnight wins. It’s about confidence built slowly, emotions kept out of decisions, and learning to run your race without burning out trying to win someone else’s. ___________ 00:00:00 Introduction 00:01:25 The Power of Pre-Performance Rituals 00:04:03 Embracing Failure and the Amnesia Method 00:06:21 Being Delulu: Walking Into Rooms Fearlessly 00:09:18 Speaking Life Into Your Kids 00:10:27 The Army Kid Who Wrote Her Game Plan at 13 00:16:34 Manifestation: Writing It Down and Speaking It Out Loud 00:22:03 Faith as Your Shield in Dark Moments 00:25:56 Running Your Own Race: Don't Glorify Man 00:28:29 The Greater the Great, The More They Hate 00:30:19 Whiteboard Sessions with Your Partner 00:45:07 Building a 100 Million Dollar Brand: 3Brand Story 00:37:34 Ten To One Rum: Reimagining a Spirit Category 00:47:42 Quality Over Everything: The Business Superpower 00:50:48 Trust Your Gut: Knowing Who Not to Trust on Day One 00:58:34 Following Your Curiosity Down the Rabbit Hole 01:11:14 Beauty Marks and Attainment: Scars Are Your Story ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices