#122 Building People, Not Products: César Couto Ferreira’s Journey from Entertainment to Legacy

What happens when a media mogul trades the spotlight for purpose? César Couto Ferreira, former MTV and Vice Media executive, knows the answer. From working with global icons like Madonna and Coldplay to launching media operations in Europe and Brazil, César mastered the art of navigating fame and business. But he chose to step away from the bubble of glamour to build a legacy that’s uniquely his. Now, César is shaping the future of media through business development at olio.is and Streamhub, blending his philosophical vision with practical innovation. Key Highlights of Our Interview: MTV: From a Dream to Daily Life “Watching MTV as a kid, I thought, ‘That’s the dream.’ By 2003, I was living it. From Portugal to London, I went from fan to colleague—working with my idols and hanging out with heroes.” A Front-Row Seat to Media Transformation “From analog to digital, concerts to streaming, I’ve been at the frontline of media’s biggest shift. And yes, I saw REM’s last concert—jealous yet? Launching MTV Portugal, mentoring MTV Base Africa, bringing MTV Italy and Greece to life—it was a whirlwind of concerts, launches, and 1 billion viewers streaming the EMAs from Lisbon.” The Dark Side of the Spotlight “Being immersed in the industry, I witnessed its pitfalls. Amy Winehouse, a radiant talent, was in the wrong hands. Seeing how brilliance was overshadowed by exploitation made me question the industry’s priorities. When Amy died, it wasn’t just a loss; it was a wake-up call. I couldn’t be part of a system that profits from pain. That day, I knew—I needed to change the game.” A Quest for a Better Industry “Creativity deserves care, not exploitation. That realization sparked a mission to create spaces where artistry thrives without the shadows of industry’s darker sides.” Designing Society, One Summit at a Time “As a self-proclaimed ‘designer for society,’ I worked with governments and innovators to connect tourism and tech. The Web Summit is proof that big ideas and small countries can make magic.” _________________________ Connect with Us: Host: Vince Chan | Guest: Cesar Couto Ferreira ______________________ -- Chief Change Officer -- Change Ambitiously. Outgrow Yourself. Open a World of Deep Human Intelligence for Growth Progressives, Visionary Underdogs, Transformation Gurus & Bold Hearts. 6 Million+ All-Time Downloads. Reaching 80+ Countries Daily. Global Top 3% Podcast. Top 10 US Business. Top 1 US Careers. >>> 100,000+ subscribers are outgrowing. Act Today.<<< --Chief Change Officer-- Change Ambitiously. Outgrow Yourself. Open a World of Expansive Human Intelligence for Transformation Gurus, Black Sheep, Unsung Visionaries & Bold Hearts. EdTech Leadership Awards 2025 Finalist. 20 Million+ All-Time Downloads. 80+ Countries Reached Daily. Global Top 1% Podcast. Top 5 US Business. Top 1 US Careers. >>>180,000+ are outgrowing. Act Today.<<<