10: Andy Nelson, Cofounder of Nelson’s Green Brier Distillery and Belle Meade Bourbon, on the Life Cycle of a Modern Distillery

The last decade and a half have been a whirlwind for Andy Nelson, as the discovery of a family distilling legacy led his brother Charlie and him to pursue and launch the Nelson's Green Brier Distillery to make Tennessee Whiskey the way his great-great-great grandfather did (with a few accomodations for modernity, of course). Along the way, they also launched Belle Meade Bourbon, sourcing and blending, with the requisite learning that that entailed. Now, after selling the majority stake in the distillery to Constellation Brands, Nelson has set an independent course, consulting and helping other would-be distillery founders and operators navigate the same go-to-market maze. In this episode, host Molly Troupe and Nelson discuss: Building a brand story from family history Developing and honing a solid base of blending skills before distilling and barreling whiskey Moving past assumptions and expectations to focus on the reality of flavor in the blending process The common misconception that smaller barrels age whiskey faster Tennessee whiskey history and terminology, and the charcoal mellowing process Updating a historic family recipe and process Striking the balance between founder/owner and maker Gaining confidence as a distiller without a background in science Leveling up on less natural skills like sales Bringing on a strategic distribution partner with all the benefits and challenges that entails And more. Brought to you by: G&D Chillers: G&D Chillers understands that each distillery’s chilling requirements are unique. On every distillery project, G&D offers the front-end design and engineering your team needs at no cost to you. Rebecca Harris, president and head distiller of Catoctin Creek recently shared, “Service after the sale is what really separates the quality of a supplier relationship. G&D Chillers has always been a phone call away when we needed them. For a small business like mine, that partnership makes all the difference.” Whether you distill batch by batch or in a continuous operation, for more than 30 years, G&D has had the proven solution. Visit them today at gdchillers.com. [ABS Commercial:](hhttps://abs-commercial.com) For over 11 years, ABS Commercial has been your full-service equipment manufacturer, designing quality distillation equipment ranging from 50L – 5,000L. Whether establishing a new distillery or expanding into a brewstillery, their team of experienced engineers and designers work with you to develop customized distilling solutions. With their consultative approach, they tailor to your production capacity, space constraints, and budgetary considerations to help you create quality, crafted spirits. Contact them today at sales@abs-commercial.com to discuss your customized distilling needs. Brewery & Distillery Workshop: IIf you’re planning a distillery or brewery launch, adding a distillery to your brewery, or considering purchasing an existing brewing or distilling business, then visit breweryworkshop.com for more information about the Brewery and Distillery workshop brought to you by Craft Spirits & Distilling and Craft Beer & Brewing. Over four days, you’ll learn what it takes to get a successful craft beverage business off the ground, through panel discussions, working group sessions, technical tours, and more. Get your ticket now at breweryworkshop.com.