Being Inclusive to Grow Your Business With Martina Lanotte

Martina Lanotte, a queer wedding photographer based in Copenhagen, shares her journey from studying linguistics to specializing in queer elopements. She emphasizes the importance of storytelling in wedding photography, the need for inclusivity and representation in the industry, and the role of language in making all couples feel welcome. Martina discusses the challenges of navigating beauty standards and the importance of building trust with diverse clients. She encourages photographers to reflect on their portfolios and language to ensure they are genuinely inclusive, especially in a world that is increasingly aware of the need for representation. In this conversation, the speakers discuss the importance of embracing values in business, particularly in the photography industry. They emphasize the need for inclusivity and representation, especially for LGBTQ+ clients, and the responsibility photographers have in shaping societal narratives. The discussion also touches on practical strategies for building a diverse portfolio and the unique experiences that come with different types of weddings, such as City Hall ceremonies. Ultimately, the conversation highlights the political nature of photography and the need for photographers to actively support marginalized communities. Martina's Website: https://www.marlanph.com/ Want us to feature your question, photography story, or industry hot take on an episode? Send us a DM, voice note, or video on instagram @TheShootYourShotPodcast. Your privacy is important to us. If you want to remain anonymous just let us know :) Sign up with Imagen AI to streamline your photo editing and get 1500 edits free! Sign up below for this rad AF offer: https://bit.ly/timothypodcast Become an IG reel-creating machine with Social Templates! with Promo code: LINDSAY. socialtemplates.co Chapters 00:00 The Essence of Wedding Photography 02:48 Martina's Journey to Photography 05:59 Narrowing Down to Queer Elopements 08:57 Building Trust with Diverse Clients 11:58 The Importance of Representation 15:05 Language and Inclusivity in Photography 18:08 Challenging Beauty Standards 21:09 Navigating Inclusivity in a Conservative Market 31:04 Embracing Values in Business 33:03 Attracting Diverse Clients 37:21 Building an Inclusive Portfolio 39:12 The Responsibility of Photographers 43:48 Redefining Beauty Standards 47:04 Unique Experiences in City Hall Weddings 54:23 The Political Nature of Photography