About this episode
Jesse Cole, famously known as the man in the yellow tux, is a master of reinvention, joy, and building unforgettable fan experiences. As the owner of the Savannah Bananas, Jesse has transformed a struggling baseball club into a global phenomenon by shattering norms and prioritizing fun above all else. Driven by a deep belief in bringing people together and creating moments of joy, he’s become a leading business thinker, author, and inspiring mentor dedicated to showing leaders how to turn customers into raving fans. With innovation at his core, Jesse's contagious energy and commitment to doing the remarkable make him a blueprint for entrepreneurs and changemakers everywhere. Takeaways: Normal gets normal results — Jesse preaches that following industry standards only yields average outcomes; it's bold, memorable actions that set you apart and drive remarkable success. Micro-reinvention matters — You don’t need to overhaul everything at once; continuous, small innovations across touchpoints can reshape experiences and build superfans. Lead with gratitude and values — Companies that embody gratitude and consistently put their “fans” (internally and externally) first, even at a cost, build stronger, more loyal communities. Sound Bytes: “No one gets excited about normal. They get excited about memorable.” “The only way you can be great is if you’re willing to get through the messy to get to the great.” “If you do what everyone else is going to do, you’re going to get the same results as everyone else.” Connect & Discover with Jesse: Website: Find Your Yellow Tux Website: thesavannahbananas LinkedIn : YellowTuxJesse Instagram : @YellowTuxJesse X: @YellowTuxJesse YouTube : @yellowtuxjesse Book : Find Your Yellow Tux Fans First Banana Ball 🔥 Ready to Unleash Your Inner Game-Changer? 🔥 Mick Hunt’s BEST SELLING book , How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership , is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers. 👉 Grab your copy now and level up your life → Amazon , Barnes & Noble , Books A Million FOLLOW MICK ON: Spotify: MickUnplugged Instagram: @mickunplugged Facebook : @mickunplugged YouTube: @MickUnpluggedPodcast LinkedIn: @mickhunt Website : MickHuntOfficial.com Apple : MickUnplugged Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .