Samara Beth | Building a Brand: Evolving, Flexibility, and Knowing Your Audience

Welcome to another exciting episode of "Mick Unplugged!" In this episode, our host Mick Hunt dives into a heartfelt and inspiring conversation with Samara Beth, an accomplished presenter, advanced director, and now the creator of her own brand, Samara Beth and Company. Samara's journey is one of resilience and adaptability, as she shares her experiences of navigating significant life changes, including frequent career transitions, relocations, and personal struggles such as her divorce after 22 years of marriage. Tune in as Samara recounts her harrowing experience during the 9/11 attacks from her unique perspective in New York City's event industry. Through compelling anecdotes and timeless advice, she reveals how these moments shaped her outlook on life and business. Together, Mick and Samara discuss change management, the challenges faced by businesses, and the importance of defining personal and business brands while staying flexible in a dynamic economy. Samara also offers invaluable tips for aspiring entrepreneurs, gives insights into her successful ventures, and shares special offers for listeners, including a six-week retreat and exclusive coaching courses. Join us for an episode filled with powerful stories, actionable advice, and the inspiring journey of a woman who has turned adversity into a platform for helping others. Takeaways Samara's journey from the media industry to entrepreneurship was influenced by her family background and personal experiences. Dealing with change is a crucial skill for entrepreneurs and business leaders. Samara's personal challenges, such as her son's autism diagnosis, have shaped her perspective and drive. Significant events like 9/11 have a profound impact on individuals and communities. The 9/11 attacks had a profound impact on Samara Beth's life and business, teaching her the importance of resilience and cherishing every moment. Building a brand requires knowing your target audience, evolving with the market, and being flexible in your approach. Separate your personal brand from your business brand, and focus on building a brand that aligns with your purpose and passion. Sound Bites "You're one of the people that I admire the most." "It's in the blood, but why did it take me 40 some years to figure that out is beyond me." "Change management is what a lot of people, whether you're an entrepreneur, a solopreneur, a business leader, you have to deal with." You kind of have to be part of whatever environment you're in and figure out what's your purpose, what's your why, what's your passion." "Well, you need to know who your audience is. That's key. And I do want to let people know because I've had multiple companies and I've moved businesses and stuff. And I said it a little bit earlier, your audiences are going to change." Top Questions Samara Beth Answers: Career Transitions: Samara Beth has had multiple career transitions due to personal and economic circumstances. What specific challenges did she face, and how did she overcome them? Resilience and Adaptability: How did Samara Beth’s experiences during the 2008 economic downturn and Hurricane Ike shape her approach to resilience and adaptability in her career? 9/11 Experience: Samara shared a poignant story about her experiences during the 9/11 attacks. How did this event impact her personally and professionally, and what lessons did she take away from that day? Change Management: Mick Hunt emphasized the importance of dealing with change in business and personal life. What are some effective strategies for managing change that were discussed in the episode? Brand Building: What are the three key components to building a brand that Samara highlighted? How can these components be practically applied by emerging entrepreneurs? Connect and Discover: LinkedIn: linkedin.com/in/samarahurley Instagram: instagram.com/samarabethandco Facebook : facebook.com/samarabethandcompany Website: samarabethandco.com Youtube: @SamaraBethandCo Special Event: https://milliondollarweekend.club/ ★ Support this podcast on Patreon ★ See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices