About this episode
Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ Apple: https://podcasts.apple.com/us/podcast/mick-unplugged YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.co m See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices