About this episode
John Assaraf is a renowned entrepreneur, New York Times bestselling author, neuroscience expert, and founder of NeuroGym. With a career spanning over four decades, John has built multiple multi-million-dollar companies and dedicated his life to helping millions break through self-imposed limits. He is recognized for translating complex neuroscience into practical strategies for personal and professional growth, focusing on the power of identity, mindset, and the mechanics of the brain. John’s mission is to empower others to engineer success from the inside out and unlock their full potential. Takeaways: Identity Drives Change: John emphasizes that true, lasting change begins with transforming your identity—how you see yourself—since you will never outperform your own self-image. The Brain is Wired for Safety, Not Success: Our brains are naturally designed to keep us safe and avoid pain, not to achieve success. Recognizing and consciously working with this wiring is critical to overcoming self-sabotage and achieving new levels. Upgrade Your Inner Software: J ust like technology, your beliefs, habits, and identity are ‘software’ that can be intentionally upgraded through practice, self-awareness, and emotional regulation—leading to greater achievement in all areas of life. Sound Bytes: “We will never, ever, ever outperform our hidden self-image of ourselves.” “Our brain is wired to keep us safe, not successful.” “You can practice a new identity the same way a basketball player practices free throws—until it becomes automatic.” Connect & Discover John: Website: johnassaraf.com Facebook: @johnassarafpage Instagram: @johnassaraf X: @johnassaraf LinkedIn: @johnassaraf YouTube: @JohnAssaraf Website: myneurogym.com 🔥 Ready to Unleash Your Inner Game-Changer? 🔥 Mick Hunt’s BEST SELLING book , How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership , is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers. 👉 Grab your copy now and level up your life → Amazon , Barnes & Noble , Books A Million FOLLOW MICK ON: Spotify: MickUnplugged Instagram: @mickunplugged Facebook : @mickunplugged YouTube: @MickUnpluggedPodcast LinkedIn: @mickhunt Website : MickHuntOfficial.com Apple : MickUnplugged Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .