About this episode
Johanna can't even pay one month's rent with her latest pattern release, despite it being one of her best-performing patterns yet. And Malena argues that you do need experience and the proper tools to create great sewing patterns. If you lack some skills, enlist help from those who have the knowledge. DIY doesn't mean we have to do EVERYTHING ourselves. In this very candid conversation, we are busting plenty of myths about selling sewing patterns and running a business in general. This episode was inspired by blog posts from Delphine of Just Patterns: https://just-patterns.com/blogs/blog/busting-some-myths-about-selling-pdf-sewing-patterns https://just-patterns.com/blogs/blog/should-you-use-adobe-illustrator-for-digital-patternmaking Fit for Knits Book https://www.thelaststitch.com/fit-for-knits-book Stitching Tales on Instagram https://www.instagram.com/stitchingtalespod Stitching Tales on YouTube https://www.youtube.com/@StitchingTalesPod About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns. https://www.instagram.com/hazelhenpatterns https://www.hazelhenpatterns.com (get your free t-shirt pattern) About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. https://www.thelaststitch.com https://www.instagram.com/laststitch