About this episode
Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business. Malena wants to rely less on Instagram and is currently trying out new platforms. Johanna is only comfortable with time-consuming, high-quality, content marketing, which incidentally is what stops her from doing any marketing at all. We also address some legal and taxation complications regarding marketing. Things that not everyone in the sewing community might be aware of. Fit for Knits https://www.thelaststitch.com/fit-for-knits-book Stitching Tales on Instagram https://www.instagram.com/stitchingtalespod Stitching Tales on YouTube https://www.youtube.com/@StitchingTalesPod Jaykaiy Patterns https://jaykaiy.com About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns. https://www.instagram.com/hazelhenpatterns https://www.hazelhenpatterns.com (get your free t-shirt pattern) About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. https://www.thelaststitch.com https://www.instagram.com/laststitch