About this episode
Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners? Malena wants to start a monthly sewing newsletter. But her concept flies in the face of all conventional sewing newsletter wisdom. Johanna is both impressed and a bit sceptical. Will Malena be a newsletter disrupter or stick to a more conventional approach? Listen to find out! Stitching Tales on Instagram https://www.instagram.com/stitchingtalespod Stitching Tales on YouTube https://www.youtube.com/@StitchingTalesPod About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. https://www.thelaststitch.com https://www.instagram.com/laststitch About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns. https://www.instagram.com/hazelhenpatterns https://www.hazelhenpatterns.com