Build a Brand, Not Just a Business ft. Maha Abouelenein | Coffeez for Closers with Joe Shalaby

In this episode of Coffeez for Closers , we sit down with Maha Abouelenein—a global communications strategist, former head of comms for Google and Netflix, and author of The 7 Rules of Self-Reliance . From launching billion-dollar campaigns to advising leaders like Gary Vee and royalty in Dubai, Maha has spent decades helping brands and individuals craft powerful narratives that actually connect. But her message is clear: in today’s world, if you’re not building your personal brand, you’re already behind. We talk about the difference between self-promotion and idea promotion, how to get attention for "boring" products, why storytelling is a superpower, and how your reputation is the real currency that opens doors. If you're building a business, a career, or just trying to be more intentional with how you show up—this one’s packed with clarity, insight, and real tactics you can use today.