Just Because You’re Building a Business Doesn’t Mean You Have to Chase the Clout

(0:00) Hitting almost 1M downloads — staying persistent when quitting felt easier (0:40) The core topic: building a business vs. chasing clout (1:00) Myth check — does virality equal money? (1:20) The call-to-action problem: views with no conversion (2:25) Personal example: 17M views, zero sales (3:00) Why most “content creators” aren’t real business builders (3:50) The trap of buying followers — fake numbers, real costs (4:40) The treadmill effect: likes, comments, and endless spending (5:15) Why 100K real followers beat 1M fake ones (6:00) CEOs with social media syndrome (7:00) How people now analyze pages and sniff out fraud (8:00) The power of even 5K true supporters (8:40) Budgeting: marketing vs. fake engagement (9:45) Offline business vs. social media flexing (10:30) Tactical takeaway: product before platform (11:20) Spotting real wins vs. fake perception (12:20) What investors and clients actually care about (13:10) The race between organic builders vs. fake flexers (13:50) Final punchline: build the business, skip the bullshit (14:10) Gratitude for the listeners + million download milestone (14:40) Sign-off: “If you dream, dream out loud. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.