From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand

Key Topics Covered: Why most healthcare professionals struggle with the idea of “luxury” The difference between treating disease vs creating value How NHS-style dentistry limits patient experience and growth “People buy emotionally and justify financially” — why this matters The psychology behind smiles and perceived success How branding turns a regular clinic into a high-end experience The role of environment, storytelling, and trust in premium services Why investing in your brand is not greed — it’s clarity Social media’s influence on confidence, perception, and self-worth What healthcare professionals get wrong about money and image Who This Episode Is For: Healthcare professionals Entrepreneurs building personal brands Anyone transitioning from service-based work to premium positioning People stuck in underpaid systems who want more control Listeners interested in psychology, branding, and value creation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.